Kellogg’s Is Making Chocolate Frosted Flakes
The new flavor hits the cereal aisle in November
The new flavor hits the cereal aisle in November
From pills to glass to mouse jerky
The 30th anniversary of the overly-complicated machine contest is being sponsored by General Mills
There is Life after pumpkin spice
The "pro-West fraternal organization" has a hazing ritual based on a fart joke
Sqirl's Jessica Koslow collaborated with Kellogg's to make our breakfast dreams come true
Silly rabbit, no one wants natural
You probably have everything in your kitchen already
Normal Froot Loops are more unicorn than Unicorn Froot Loops
Create "Whatever Froots Your Loops” by designing a custom bicycle
Thrive Market CEO Gunnar Lovelace reveals what's next for the affordable, healthy-living e-comm site
A spoonful of "healthy" breakfast history
The General Mills brand's attempt to patent yellow failed in court
Author Howard Markel on his book, The Kelloggs: The Battling Brothers of Battle Creek
"Food should be enjoyable. You should be able to eat guilt-free."
They're moving from Times Square to a larger downtown location
It didn't work, for the record
They're best served warm and gooey
Who says you can't have mozzarella sticks for breakfast?
But you have to go to Arizona to see it
And would cereal marshmallows be good if they were squishy anyway?
Because Toucan Sam need shades, too
Insert poop joke here
Nabisco and Post partnered up for this sweet new addition
Makes total sense when you think about it
Pack a bowl, and, um, pack another bowl
By people who eat a lot of cereal in a professional capacity
Turns out it's not nutritionally sound to eat cereal for every meal
What every '90s kid has been dreaming of
Fear not the sogginess
Why tick off consumers when nothing is really different?
Seriously, it'll make your sweltering summer that much better
Cereal and Such was opened by hip-hop artist Theo Martins
It's the first time they’ve ever released this many at once
Thanks, Black Bottle Brewery
You can thank/blame Reddit
The just-sweet-enough puffs are way better than your virtuous oat bran
Putting milk in the bowl before cereal is madness
Watch your back, Christina Tosi
I conducted a crappy experiment on myself
You can blame the internet
A lucky interview, a cheese tragedy, and dried apple bits
Everything's fair in love and carbs
And does it really matter?
"By the end of this I was pretty much psychic-Gooped."
The implications of the Cheerios effect could have a huge impact on cancer studies
"I go a little too deep in taking cereal seriously."
It's the best cereal with the worst name
The theory goes that iron-rich cereals could conceivably be turned into magnets, but it didn't work out that well
A formula for hot cereal success
Buckwheat groats loom large in the Soviet psyche
Your life could use more breakfast on a stick
Soak, strain, whisk, freeze, blend, eat, and be happy
Buy holiday joy for $15.50
Cereal plays a starring role
Could you make a robot or a basketball from Rice Krispie Treats? Jessica Siskin, a.k.a. Misterkrisp, can
DIY family heirlooms
Free market capitalism means companies can advertise wherever they want
Kellogg took cues from fans when developing the new cereal
Wake up with the Cap'n
Oat-gee is gonna be your O.G. breakfast
Black Bottle Brewery in Fort Collins, Colorado, combines beer and cereal in the best way
The Gold Snitchwich is the unofficial food of Potterheads
Cheeri-spirals doesn't have quite the same ring to it
Upma, daliya, kambu koozh and plenty more
For those who love breakfast enough to get it inked on, here are some ideas
Remember Sunny Jim? Neither do we.
The food giant needs sales to snap, crackle, and pop
For a limited time only, naturally
For your spooky soirees
Change how you think about cereal
Weet-bix has become an obsession in China, thanks to its placement in a soap opera
A sweetener with a bad reputation
Steel-cut, Irish, Scottish, instant, rolled—pick up some oat know-how
Introducing Midnight in Seoul and What's Your Cereal Number?
Spookily perfect foolproof recipes that won’t be Pinterest fails
Don't worry: "Franken Berry Stool" is more colorful than harmful
It's a bear market for Frosted Flakes right now
The internet says you can nuke your cereal and milk
Mr. Breakfast voters got it right: Quisp is the superior cereal aisle choice
Say it isn't so
The CCPB&JFT is your new breakfast everything
It's funny on TV but a terrible idea in real life
Chocolate, nuts, and fruit make this muesli a must
"If the fat on the bacon is fully cooked through? I think you've missed the point."
Here today, gone tomorrow
It's all fun and games until someone loses a dye
Granola is a highly personal food and I respect that
It tastes just like cereal milk
How a humble cereal become "the breakfast of champions"
Prepare your body
Enjoy your Lucky Charms, cereal-free
Don't believe the hype
"My secret ambition was to be the Wolfgang Puck of packaged cereals"
Relive the glory days of Saturday morning cartoons
Gotta eat 'em all!
An idea for the next best breakfast tech
Doug and Cheerios or Spongebob Squarepants and Cap'n Crunch?
Speak softly and carry a big spoon