Breakfast dominates Instagram, with over 50 million posts tagged #breakfast on the social media platform. But breakfast hasn't fully broken through on other forms of social media, especially Twitter. In fact, Twitter users don't talk about food much. That's according to a new study from researchers at the University of Utah, who "collected 80 million geotagged tweets from 603,363 unique Twitter users across the contiguous United States" over the course of a year, then analyzed to data to see if they could create a database of health and wellness indicators. The researchers found that only 5 percent of tweets even mentioned food, and fewer than 50,000 tweets out of that original 80 million were about bacon. For those math-inclined readers, that's way less that one percent.
Twitter does have some favorite foods, though. According to the data, which was published in the Journal of Medical Internet Research—Public Health on October 17, the most talked about food on Twitter is coffee, with a quarter-million mentions over the course of a year. The runner-up is beer, with about 200,000 mentions. Starbucks was another popular subject; it was the most popular fast food place mentioned and "accounted for 46 percent of all fast food restaurant mentions," according to the researchers.
There's no need to start feeling bad for bacon, though. The researchers admitted in their discussion that a food's popularity on Twitter doesn't necessarily track with real-life consumption and may correlate more closely with "the type of information that people feel comfortable reporting," rather than "the true spectrum of their feelings or their experiences." And even though Twitter can be a hothouse of unpopular opinions, folks are more likely to tweet about foods they know other people love, too. "Certain foods (cupcakes) may get tweeted more often than others (celery)," write the researchers.
Just like with your personal Twitter account, your popularity on social media doesn't mean that you're a social butterfly in real life—but there's no reason we all shouldn't be doing our part to make breakfast trend on Twitter again.