Supporters of President-elect Donald Trump, spurred by an incomprehensible meme on Twitter, have decided that hegemony, I mean, Starbucks needs to go down, too. They're having Starbucks baristas write "Trump" on their cups instead of their actual names. At least that's what I think #TrumpCup is about. Let's backtrack. The other day, a grown man in a vest overreacted at a Starbucks. According to an interview with the Miami Herald, the bouffant'd man said he was racially discriminated against because he was a Trump supporter. Sure, sure. That was it, and not him repeatedly calling the service industry worker "trash" that lead to the poor customer-service experience. 

Then, on Thursday, Fox News aggregates that another Florida Starbucks customer was allegedly threatened with police action after giving the name Trump when ordering a venti chai what-have-you. This news comes from a source called Biz PAC Review, so, I don't know, might be fishy.

And now we're left with a protest movement that will really stick it to Starbucks in which people... buy drinks from Starbucks? And keep giving Starbucks their money? You could say that whole Trump-Starbucks conflict goes back to when Trump supporters began boycotting the chain after CEO Howard Schultz endorsed Hillary Clinton for president. But #TrumpCup seems to have started with Twitter user @bakedalaska:

The hashtag #TrumpCup is pretty lit on Twitter right now, with over 12,000 tweets as of this morning, according to CNN. I'm sure that Howard Schultz is listening to these radicals and smiling as his profits tick up. Some people have even managed to way-too-dryly make jokes about the hashtag:

What does Starbucks think about #TrumpCup? "Over the years, writing customer names on cups and calling out their names has been a fun ritual in our stores," a Starbucks spokesperson said, according to CNN. "Rarely has it been abused or taken advantage of. We hope and trust that our customers will continue to honor that tradition."

This is all incredibly tiresome, and I'm sure it's even worse for the people who staff the coffee chain. #TrumpCup is a meaningless protest because its aim is simply to annoy others. But, sure, #TrumpCup supporters, you do you.