If there’s anyone in the rap game right now who isn’t afraid to speak their mind when it comes to cereal, it’s Cardi B. The Bronx rapper behind #1 hit “Bodak Yellow” showed her thrifty side in a video venting about overpriced room service cereal back in November, and now she’s returned to claim the cereal world cred that she deserves.
On Tuesday, Cardi called out the new Lucky Charms and Frosted Flakes fusion set to hit store shelves soon, suggesting that the collaboration bears a suspicious similarity to a line in “Bodak Yellow,” the track that propelled her to superstardom in 2017. Other than her mistakenly putting Kellogs on blast instead of General Mills (who owns Lucky Charms but not Frosted Flakes. It’s complicated.), it’s hard to fault her reasoning.
You wouldn’t normally expect a cereal company to have its finger on the pulse of hip-hop, but Cardi B is an increasingly special case. “Bodak Yellow” was the first song by a female rapper to top the Billboard Hot 100 charts without a guest feature in 19 years. She’s carried that momentum into 2018, becoming one of just three artists in history whose first three singles are all in the top 10 of the charts simultaneously.
It’d be hard to prove any real connection, but that’s certainly the kind of success that would make General Mills stand up and take notice. And given that cereal companies have struggled to connect with millennials in recent times, offering the hottest rapper of the moment 2 percent of sales for shouting out Lucky Charms and Frosted Flakes seems like a pretty fair trade.