A photo can change the world. And it can change your life—if you enter the My IHOP photo contest, which the the restaurant chain announced this week. If you win, you get free IHOP breakfast for a year. Think about that. Free IHOP. Zero dollars. For a year. This is the amazing power of visual media. “For nearly 60 years, our guests have celebrated memorable moments every day at IHOP and they have a sentimental connection with the brand,” said Kirk Thompson, IHOP’s senior vice president of marketing, in a release. “They’ve been loyal fans and followers on our social media channels, so we wanted to recognize all they enjoy sharing during all those moments with an opportunity to delight in even more—on us—for an entire year.”

So, how do you make this happen? Just post a picture of a “memorable moment” at an IHOP chain on Twitter, Facebook, or Instagram before midnight EST on Monday with a caption and use the hashtag #IHOPMomentContest.

IHOP will select 12 of the best photos and put them on a the IHOP Moment website, and then people can vote for their favorite starting October 21. The winner will be announced around November 8.

The big winner will get $2,600 in IHOP gift cards, which IHOP claims equals one year’s worth of IHOP breakfast for one person. The first runner-up will get a $100 IHOP gift card and the second runner-up will get a $50 IHOP gift card. The other nine finalists will get some “IHOP collectibles,” whatever that means.

IHOP, it should be noted, is really doing it up lately with the fun promotions. This summer, to celebrate its 58th birthday, the chain offered stacks of three buttermilk pancakes, which usually go for $3.99, for 58 cents. And it annually offers free pancakes on National Pancake Day to raise money for charity.