Multi-colored craziness has fully engulfed the food world. The rainbow food trend is a whirl of pure eye candy in the form of rainbow bagels, rainbow coffee, rainbow doughnuts and, much to my dismay, rainbow grilled cheeses. (These are all foods that should stay beautifully beige.) So, the rise of unicorn toast comes as no surprise. Food stylist and photographer Adeline Waugh of @vibrantandpure quickly achieved Instagram popularity by smearing rainbow-colored cream cheese on slices of toast. Although her creations are beautiful, it’s probably best to leave this one to the professionals. I repeat: Do not try making unicorn toast at home—unless you’re hungry for Instagram attention (and even then it’ll take a long time to perfect, so you’re doomed).

Think of unicorn toast like a slice of Impressionist artwork. Imagine you are Vincent van Gogh with a palette of cream cheese paint and a toast canvas. Regardless of how artistic you are and no matter how hard you try, your toast schmears will always look mediocre compared to Waugh’s. (I seriously went through half a loaf of bread trying to make unicorn toast look OK at best.) It’s all about perfecting the swirl, which seems simple enough but trust me—it ain’t. Three slices in, you’ll regret ever dreaming of more followers and likes. Learning how to make unicorn toast is messy and time-consuming, since mixing each color of cream cheese takes a few minutes.

Unicorn toast, Waugh’s very colorful creation, differs from every other rainbow food because it’s made with all-natural ingredients. She told Teen Vogue, "I don’t mess around with toxic chemicals in my food, so food coloring was never an option.” Unicorn toast is colored with healthier alternatives like beet root juice, turmeric, chlorophyll, and freeze-dried fruit powder—all of which aren’t readily accessible at your typical grocery store. Either way, the flavor of the cream cheese remains the same, as if it were untouched. Unicorn toast is like putting lipstick on a pig. No matter how many pretty, vibrant colors are added, it will taste exactly like plain ol’ cream cheese on a sad piece of toast. 

Verdict: Unicorn toast is totally impractical for anyone with a day job. It’s not a breakfast that can easily be made before rushing out the door. It takes time and patience. If you have a few hours to spare on a quiet Sunday morning, then go for it. But prepare yourself for slight disappointment.

Unicorn Toast 

Yields: However many slices you desire
Total Time: Probably more time than it’s worth

Ingredients

For a pink spread

For a yellow spread

For a purple spread

Directions

  1. Grab a slice of bread, toasted or untoasted—whatever. 

  2. Mix the cream cheese with desired all-natural coloring additives. 

  3. Using a butter knife, go wild with the colored cream cheeses. Create diagonal and vertical lines interchanging the different colors. Use one color to create a scalloped texture. Or, make a mess and say it was done that way on purpose.