In the wake of the sad demise of Product 19, Kellogg is launching Cinnamon Frosted Flakes. With a perfectly descriptive name and social media demand already in place, Cinnamon Frosted Flakes could be just the thing to lift cereal fans’ spirits. Kellogg was inspired to add cinnamon to the near universally loved Frosted Flakes by requests from Twitter users. According to a press release from Kellogg, the decision was "100 percent driven by fan demand and preferences, with one Twitter user even offering to pay [Kellogg] a very reasonable amount of $9,000 for a box." Who said social media never gave you anything nice?
In a yearlong process, Kellogg tested more than 100 variations of Cinnamon Frosted Flakes. The R&D team tried vanilla and caramelized sugar for sweetness and considered whether cinnamon should be dusted onto the flakes or baked into the frosted flake coating. The final formulation includes cinnamon in the frosted coating to ensure real cinnamon flavor in every bite. Cinnamon Frosted Flakes will be in select grocery store shelves this month and will become more widely available at the beginning of the next year, when Tony the Tiger will travel the country to introduce Cinnamon Frosted Flakes to the public.
This isn’t the first time Tony the Tiger has hawked a variation on classic Frosted Flakes. In the past, Kellogg has produced Cocoa Frosted Flakes and Frosted Flakes with marshmallows. Tony was also the mascot for Cinnamon Krunchers, a rice-based, flake-free cinnamon cereal that was discontinued just a couple years after launching in 2003.
According to Kellogg, Frosted Flakes are the most popular kids' cereal, a fact I believe fully for no other reason than that, as a child, my brother refused to eat anything but Frosted Flakes for weeks at a time. By launching Cinnamon Frosted Flakes in response to the demands of adult (I'm assuming) Twitter users, Kellogg could have a grown up hit on their hands. Here's hoping they're g-r-r-r-eat!