It all started with four flavors in 1964—strawberry, blueberry, apple-currant, and brown sugar and cinnamon—and since then, the number of different flavors of Pop-Tarts has grown exponentially. There are fruity flavors, ice cream-inspired flavors, even nutty ones. But all good things must come to an end, and for all the wacky and unique Pop-Tarts flavors that you can find in stores today, there are dozens of other beloved but discontinued Pop-Tart flavors that are never to be seen again.
It’s heartbreaking when a flavor is discontinued, but the worst is when it’s discontinued without any warning. You don’t have time to say good-bye, or stock up, and there are plenty of people online wondering where, oh where has my favorite flavor of Pop-Tarts gone? But these lost flavors are never forgotten, and they live on in our stomachs, hearts, and memories. Some folks are proactive, writing petitions, penning long letters, and commenting on the Kellogg’s message boards to try to get them back.
If you’ve been wondering whatever happened to your favorite discontinued Pop-Tart or just want a walk down memory lane, through the graveyard of the fallen toaster pastries, here are nine discontinued Pop-Tart flavors and products that you wish would come back onto grocery store shelves.
Frosted Chocolate Vanilla Creme
One beloved but discontinued flavor is the Frosted Chocolate Vanilla Creme, which did come back for a moment during the brand’s 50th birthday celebration, but disappeared just as quickly.
Strawberry Cheese Danish
There is a Change.org petition to bring back the Strawberry Cheese Danish flavor of Pop-Tarts that currently has 17 signees.
One commenter on the Kellogg’s message boards asked, “Does Anyone Remember The Kellogg's Wild Watermelon Pop-Tarts? Why Did Those Go Away?” The answer? According to an official Kellogg’s rep, they were discontinued because they didn’t have enough fans.
Folks on the internet have a lot of feelings about the discontinuation of the Apple Frosted Pop-Tarts. As this angry customer from Phoenix, AZ, wrote, “The apple Pop-Tarts MUST not disappear from this Earth. A nation divided by lack of frosted apple-flavored goodness cannot stand.”
Dutch Apple Pop-Tarts were another one of the original frosted flavors that’s since been discontinued.
Pop-Tarts Snak-Stix were released with a bang in 2002, and they were meant to be a great after-school snack. But it turns out kids thought the original Pop-Tarts were portable enough because they were discontinued in 2003.
Pop-Tarts Oatmeal Delights
Oatmeal Delights were filled with crunchy cinnamon oat crumbles, like brown cinnamon sugar oatmeal, except in a toaster pastry. It did not do well.
Back in the 1990s, Pop-Tarts released its own cereal. Pop-Tarts Crunch never really caught on, though, and it was eventually discontinued.